“They used to tell me I was building a dream, and so I followed the mob, When there was earth to plow, or guns to bear, I was always there right on the job. They used to tell me I was building a dream, with peace and glory ahead, why should I be standing in line, just waiting for bread?” ~ lyrics by Yip Harburg, music by Jay Gorney (1931)
As the beginning of a new year approaches the world slides deeper into economic chaos and December 21st 2012, end of the Mayan calendar looms four years away. The United States has their first black President while the nation contends with wars and threats abroad. What lies ahead is anyone’s guess; the future could hold a year of great expansion or dire consequence.
Business owners and executives will be facing some of the biggest challenges in the coming year as ever before. New markets and industries will emerge as others shrink or vanish entirely. Those who are creative and flexible may be poised for the greatest success as others with old or rigid ideals may end up “just waiting for bread.”
Be diverse, expand the products or services you offer, consider joint ventures that can showcase your brand with other businesses that compliment your own. Collaborate on resources, networks, information and tools that can benefit your partners and associates as well as you. Do not depend on the same widget product or market approach that has been used for years, be prepared to rethink, redesign or upgrade.
Keep things focused and know what your goals are, projects or ideas can take on a life of their own. Overcome and move on, be careful that concepts, details or disagreements don’t overwhelm you and become projects of their own. It is easy to get side tracked or distracted by sub-projects and “great ideas,” don’t allow numerous possibilities to keep you from finishing one.